Marketing people get excited about the 2002 film Minority Report. In the film advertising media interact with individuals, which they identify via iris recognition to deliver highly targeted advertising. There are clips of this from the film here and here. Recently there have been reports that, based on trials in the US, this form of targeted advertising could be a reality within 12 months. A new report by the Centre for Future Studies calls the new ads 'Gladverts' and predicts that advertising technology will pick up on and adapt to our moods through emotion recognition software (ERS).
However, this is not a new story, as this clip from a newsreport over a year ago shows. The NEC technology reported here limits itself to simple demographics: gender and age. ERS is altogether more experimental. The new Centre for Future Studies report was commissioned by 3MGTG, a digital advertising agency.
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